How do we reach them now?

We have all been there.  One day you get up, look out your window and think to yourself: "What the hell am I doing here?"  There are only two answers to that question.  You are here because you want to be here or you because you have to be here.  You already know the answer.  

If your answer is the latter, then there are some things that are missing in your community that is reducing your level of attachment.  If you listen to the talking heads on the radio and TV you would think that crime is the key driver as to where you would choose to live.  Surprisingly enough, they are wrong.  The data shows that what keeps people attached to a community are the social offerings that are available in the city and their community.  

There is a clear need to help residents meet each other and to foster a feeling of caring among one’s neighbors.  This is a worthwhile investment in the future of the community and the city at large.  This helps in the immediate as well as the future when it comes to positive GDP growth of the city.  Not only does this help increase attachment but it helps to compete against other communities. 

Are you in a city where EVERYTHING closes at 6pm?  Are you in a community where there is only a handful of places to gather, meet, grab a bite to eat, unwind?  What about public spaces?  No, I don't mean the national park that is on the outskirts of the city either.  These are questions whose answers will dictate if a resident will stay in the community or use it as a springboard to a place they feel more connected with.  

This all happens in about 12 to 24 months.  Months 13 - 24 being the most crucial.  By the end of month 24, the attachment of the resident will be solid or they will definitely take flight.

As community leaders, it is imperative that we look towards the future to make decisions about what needs to happen in our neighborhoods today.  Police and laws are necessary but will not draw young families to a community.  It actually has the opposite effect.  NO ONE wants to live in a police state.

The attractive attributes that stabilize communities are green spaces, farmers markets, pedestrian-friendly business districts, and well-maintained bike-friendly streets and homes.  This is forward thinking that answers the question of "how do we reach them now?"  Communities that don't plan and develop for the future will be out of position to grow in a new urban environment.  Setting themselves up for future decline.

I challenge you to take the first steps of moving your community forward.  Take the effort to get to know your neighbors.  Start the conversations on what it will take to make your neighborhood a great place to live, work, and play.  Strong neighborhoods make strong towns and it all starts with YOU...

Rick Buchanan

The City Urbanist

www.CBNDCorp.org